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100 Things to Watch in 2010: Annual List Includes Energy Dieting, "Nutrition Washing," Slow Communication

JWT, the world's best-known marketing communications brand has released its list of 100 Things to Watch in 2010. "Many of the items on our list reflect broader shifts we've been following, from growing awareness and action around health and wellness and the environment to warp-speed developments in technology," says Ann Mack, director of trendspotting at JWT. "Our list also shows how accelerating demographic, political and economic power shifts are manifesting in our everyday lives. And it points to the way industries are redefining or reinventing themselves to survive or to fully leverage these power shifts."

This year, many of JWT's Things to Watch reflect repercussions of the Great Recession, from "energy dieting" to "luxury goes East" to "trip bundling." The people on the list -- from pop culture, sports, politics and other sectors -- have the potential to drive or shape trends in the near future.

JWT's 100 Things to Watch in 2010, unranked and in alphabetical order (full descriptions of each can be found in the "2010 and beyond" section of JWTIntelligence.com):

1. 3D at Home
2. Airline Subscriptions
3. Alternative Measures of Prosperity
4. Alternative Metals in Jewelry
5. Asia's Widening Income Gap
6. Augmented Reality
7. Bacon Everywhere
8. Bio-Based Airplane Fuel
9. Boeing 787 Dreamliner
10. Bogotá
11. Brighter Colors
12. Buycotting
13. Carey Mulligan
14. Coconut Water
15. Composting
16. Contemporary Indian Art
17. Cordless Power
18. Customized Pharmaceuticals
19. Deficit Neutral
20. Donald Glover
21. Dry Shampoo
22. East Africa Wired
23. Electric Car Networks
24. Electric Cars
25. Electronic Libraries
26. Ellen on Idol
27. Energy Dieting
28. Ethical Fashion
29. European Free Speech
30. Exotic Berry Flavors
31. Fermentation
32. Fernando Torres
33. Foursquare
34. Gambling in Singapore
35. Gaming Software
36. Green Retrofits
37. Greening the Palate
38. Hand-Me-Ups
39. Handwriting
40. Harry Potter in Orlando
41. Haute Fashion on eBay
42. Hybrid Boats
43. Impact of the U.K. General Election
44. Ironic Sports
45. Japan on the Sidelines
46. Japan's First Lady
47. Jay Chou
48. Kindle Rivals
49. LED Bulbs
50. Li Ning
51. Lifestreaming
52. Lionel Messi
53. Little Boots
54. Local, Nonprofit Online Newspapers
55. Lost Series Finale
56. Luxury Goes East
57. Marina Silva
58. Mia Wasikowska
59. Michael Jackson Tribute Concert
60. Mobile Money
61. Mobile Ticketing
62. More Virtual Currencies
63. New Portrait of Hispanic America
64. "Nutrition-Washing"
65. Obesogens
66. Organic Fast Food
67. Pandemic Fatalism
68. Paying for Online Content
69. The Pirate Party
70. PlayStation 3 Motion Controller
71. Post-Lula Brazil
72. Pro Modding
73. Public Bicycles
74. Recycling Gray Water
75. Retail as Third Space
76. Return of the Water Fountain
77. Runaway Democracy
78. Silent Dance Parties
79. Ski Cross at Winter Olympics
80. Slow Beverages
81. Slow Communication
82. Spanish E-books
83. Spider-Man on Broadway
84. Spotify
85. Stephen Strasburg
86. Stevia
87. Tactile/Visual Design
88. Trip Bundling
89. TV for Tween Boys
90. TV/Web Integration
91. Urban Fruit Gleaning
92. U.S.-Cuba Ties
93. Video
94. Virtual House Calls
95. Volunteer Rewards
96. Water Footprint Tracking
97. The Waterless Washing Machine
98. The Wine-Tail
99. The Wonder Girls
100. Zach Galifianakis

About JWT

JWT is the world's best-known marketing communications brand. Headquartered in New York, JWT is a true global network, with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge -- from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT's pioneering spirit enables the agency to forge deep relationships with their clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg's, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others.

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