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PR Agency SHIFT Communications Announces Digital Marketing Practice

SHIFT Communications, one of the nation's fastest-growing public relations agencies, with offices in Boston, San Francisco and New York, has announced the availability of a range of Digital Marketing programs for its clients.

SHIFT Communications is an award-winning traditional PR and Social Media agency with many well known technology and consumer clients. SHIFT will help create rich, authentic content available for clients and newcomers to build, reach and expand their communities. The core brand-building offerings in include: Digital Video Production, Mobile / Studio Podcasting, Live Remote Video Capabilities, Widget Development - Social Platform Application Development, SEO Services, and Social Media Newsroom Development.

All offerings are designed to extend clients' reach beyond traditional PR programming. By adding content creation to your PR marketing mix, clients can engage their communities with material that interests and entices them to share it -- that means being found more often on Google; commented about, tagged and shared through social networks, vertical sites and feeds.

"It isn't enough in today's sluggish economic environment to offer more of the same," said Todd Defren, a SHIFT principal and author of the popular PR blog, www.pr-squared.com. "Traditional public relations outreach remains very important, but the rules of the game have changed: clients need to think like a 'cannon' -- they need to develop original, authentic content that can be shot across the social sphere, engaging all of their audiences in a compelling way."

"In addition to traditional media and blogger relations programs, forward-looking companies are starting to think like publishers themselves, sharing ideas, spurring conversations, engaging in industry trends and developing valuable digital content that helps propel their brands. That means reaching and engaging customers on a personal level with authentic, relevant content that can be easily found and shared through your website, blog and social networks. The development of original content also dramatically improves SEO rankings and marketing efforts which, yes, helps generate more sales."

ABOUT SHIFT COMMUNICATIONS

SHIFT Communications is an award-winning, privately-held national public relations firm that has represented some of the best-known enterprise and consumer technology brands, including Akamai, Novell, Quantum, RealNetworks, Yelp, Johnson & Johnson and H&R Block. SHIFT pioneered the world's first Social Media News Release and Social Media Newsroom, changing PR forever. SHIFT Communications' 90+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit http://www.shiftcomm.com.

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