Better Living Through Well Being
Presented by TMIS

Use of Technology from BitGravity, Facebook and Twitter Enabled an Exclusive Executive Conference to Reach and Engage a Global Community
Framingham, Massachusetts

After concluding the DEMO 09 conference with a bang on March 3, 2009, the final numbers are in on the global reach and virtual participation generated through the event's live broadcast. Utilizing technology from BitGravity and Facebook, the conference logged close to a quarter million player streams from viewers in 80 countries through the DEMO 09 Live video broadcast and witnessed 4,000 Facebook status updates via the new Facebook Live Feed widget.

DEMO 09 marks the first multidimensional conference experience to leverage Facebook's Live Feed to provide content, community and conversations to a worldwide audience "In today's challenging economic climate, conferences like DEMO have to be creative and rethink the ways in which they operate to reach the broadest audience in order to have the greatest impact," said Neal Silverman, Executive Vice President of Network World and DEMO. "By leveraging leading edge technology like BitGravity and social community-building services like Facebook and Twitter, we were able to offer our demonstrators, our live attendees and our virtual audience a world class experience like never before."

Whether watching the stream online or as one of the 500 people attending the conference in Palm Desert, users updated their Facebook status directly from the DEMO 09 Live player and could also see and comment on status updates posted by friends and other Facebook users tuning in to the broadcast. Status updates posted on the Live Feed were published in the user's Facebook News Feed with a link tagged back to the DEMO 09 Live stream, so friends could click the tag and watch the stream while participating in the conversation. This activity led to a viral explosion in viewership around the world as interested friends clicked back into the DEMO broadcast after seeing comments left by friends who were already watching.

DEMO also encouraged participants to utilize other social media tools such as Twitter and blogs to engage and participate in the conference. During the two day event over 1,850 posts appeared on Twitter and blogs, resulting in an estimated 188,900 social media impressions generated during the two day conference. This was the second conference that DEMO partnered with BitGravity, a DEMO 08 demonstrator and DEMOgod award winner, to provide high-quality streaming video of the conference. The combined power of BitGravity's BG Live highly-scalable flash-based video stream service and Facebook's Live Feed technology allowed the innovative companies selected to participate in DEMO 09 to launch their products to a world audience, something that was not possible in the past.

DEMO 09 by the numbers:
- 39 Demonstrator Companies
- 500+ Onsite attendees
- 80 countries viewed DEMO
- Over 230,000 views of the conference via the BitGravity player
- 4,000 Facebook status updates posted via the DEMO 09 Live widget
- 1,900 posts to Twitter and blogs
- 188,900 social media impressions from blogs and Twitter
- 25% - 40% increases in Twitter followers, Facebook fans and LinkedIn group members in the days surrounding the event.

Community members who participated in the DEMO 09 event were encouraged to stay connected to the DEMO conference. The conference has several communities to stay abreast of the latest news and happenings at DEMO, including: Facebook, LinkedIn and Twitter.

About the DEMO Conferences

Produced by Network World Events and Executive Forums, the DEMO conferences in the United States, China, and Europe focus on emerging technologies and new products, which are hand - selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting - edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information on the DEMO conferences, visit http://www.demo.com/.

The DEMO community also benefits from the award winning DEMOletter. A weekly e - newsletter designed to reach the people who are creating companies, building products and launching new ideas, DEMOletter provides smart insight and analysis of entrepreneurial business issues.

About Network World

Network World, Inc., the Leader in Network Knowledge, empowers network IT executives through education, information and community. Network World, an IDG company, is the leading provider of news, analysis, reviews, events and education on information technology. Network World publishes the leading newsweekly, Network World, hosts the most active online communities and produces educational seminars and events worldwide. Network World's portfolio of strategic marketing programs provides marketing and agency professionals with the tools to generate high quality leads, optimize marketing campaigns, and create new revenue opportunities. Additionally, Network World is the event organizer of DEMO and DEMOfall, the leading events for new technology innovation.

PR NEWSWIRE

» email this article «

Your Email:

Their Email:

  

TMIS Home Page

Please direct comments or inquiries regarding this site to Webmaster.
Copyright © since 1998 by TM Information Services
All rights reserved.